Restyle
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AANT/Restyle
AANT/Restyle
The AANT (Accademia delle Arti e Nuove Tecnologie of Rome) rebranding aims to strengthen the academy’s presence within the Roman cultural landscape, enhancing both its visual identity and overall recognizability.
CLIENT
AANT-Accademia delle Arti e Nuove Tecnologie
YEAR
2023
ROLE
Graphic Designer
Logo
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Logo
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The redesign focuses on the existing logotype, refining proportions and balance to create a more compact, solid, and distinctive mark.
Font
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Font
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General Grotesque was selected for its versatility and wide range of weights. It is paired with the Codex, a custom typeface developed from the geometric shapes of the logo. Codex is made available to students as a shared asset, fostering a stronger sense of belonging and encouraging internal visual production.
[GENERAL GROTESQUE]
[GENERAL GROTESQUE MONO]
[CODEX]
Color palette
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Color palette
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The palette is built on black and white, combined with the Annual Color that changes every academic year. This system introduces a dynamic element, distinguishing each academic year while maintaining long-term consistency.
PROGRESS WHITE
HEX:FCFCFC
R:252 G:252 B:252
C:1% M:1% Y:1% K:0%
PRACTICAL BLACK
HEX:111111
R:17 G:17 B:17
C:91% M:79% Y:62% K:97%
ANNUAL COLOR
2023
HEX:A0F10D
R:160 G:241 B:13
C:53% M:0% Y:100% K:0%
Look & Feel
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Look & Feel
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Across communication materials the Codex and the Annual Color become key elements within clean, modular and highly recognizable layouts.
Social
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Social media communication focuses on academic activities and student experiences, portraying AANT through their perspective.
Website
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Website
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The website was completely redesigned, from information architecture to interface, aligning with the new identity.
See more ↘
AANT
The AANT (Accademia delle Arti e Nuove Tecnologie of Rome) rebranding aims to strengthen the academy’s presence within the Roman cultural landscape, enhancing both its visual identity and overall recognizability.
CLIENT
AANT-Accademia delle Arti e Nuove Tecnologie
YEAR
2023
ROLE
Graphic Designer
See more ↘
Social
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